Many arts and entertainment organizations want to take advantage of podcasting as a way to engage with their fans, but they aren’t sure how. We’ve talked about how you can start your podcasting journey with a pilot season consisting of a finite number of episodes instead of an open-ended commitment. Events, such as conferences or festivals, can provide a fantastic opportunity to create an interview-based podcast series. With a portable digital recorder and a couple of microphones, you can easily conduct a series of interviews in a short time, then release them later as a podcast series.
For example, for the last five years, I have traveled to Southern California for the Worldwide Radio Summit. Each spring, I conduct ten interviews with a variety of radio industry professionals. Then I publish these interviews as podcast episodes over the course of five weeks in the fall. As a result, people are hearing about the Worldwide Radio Summit in the “off season,” keeping the event top of mind. I also head out to CES in Las Vegas every year to record a similar event-based podcast series.
Your organization can take advantage of events in the same way. If you produce an annual festival, for example, you could set up an interview area backstage and record interviews with a number of the artists that are performing or participating. Logistically, this is much easier than trying to line up interviews on different days throughout the year. So if your organization is looking for a simple way to dive into podcasting right away without wanting to commit to an extended recording schedule, look for an event to use as the subject of a podcast.
Seth has produced and hosted eight of his own podcast series, including CES for Radio, The Worldwide Radio Summit podcast, and Bad Marketing Advice. Seth is the Vice Chair of the Michigan Association of Broadcasters Foundation.
Seth regularly speaks about podcasting and industry conferences around the country. He has spoken at The NAB Show, Podcast Movement, Podfest, The Radio Show, The Worldwide Radio Summit, The Nielsen Audio Client Conference, Morning Show Boot Camp, Talk Show Boot Camp, and numerous state broadcaster association conferences.
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