Your customers are passionate. Let’s bring them together so they can share that enthusiasm with new leads.
Virtual Community Workshops
We produce Community Workshops for your customers and potential customers that combine:
- Videos: A series of one-on-one interviews on topics of interest to your customers and leads. These videos have the look and feel of a typical television interview.
- Podcasts: Audio of the interviews are published as a podcast for people who prefer to listen to the content.
- Virtual Events: The videos premiere at virtual events where leads and customers can network with one another.
Example: Sal’s Guitar Shop
Sal is the proud owner of Sal’s Guitar Shop, the best guitar store in town. His most loyal customers are local musicians. Musicians are passionate about their craft, and they love talking to other people who share their excitement. On top of that, musicians are always looking to improve.
Sal tried holding a few instructional workshops at his store to attract customers. During the summer, these in-person events attract a few customers, but during the winter months, attendance drops off because people are less inclined to leave their homes in the cold weather.
So Sal decides to hold a series of virtual Community Workshops for local musicians. Each workshop features a conversation with an expert on a topic that will help the musicians further their craft. At the first workshop, Sal speaks to Jane Smith, the booking agent for several local venues, about what she looks for when she’s booking bands.
Sal’s workshop doesn’t look like a typical webinar, with a boring old slideshow presentation. No, Sal and Jane’s conversation is produced to look like an interview that you would see on television.
Most importantly, at Sal’s Community Workshop, the musicians videoconference with each other before and after the presentation. They not only learned something new, but they also network with other local musicians. In fact, one band finds their new drummer at Sal’s workshop!
After the workshop, Sal emails a video recording of the presentation to everyone who registered, as well as the other customers on his mailing list. He also published the conversation as a podcast episode.
Over the next several months, Sal hosts several more Community Workshops. As word begins to grow among the local musicians, so does his attendance. Sal gets to know his repeat customers on a first-name basis, and finds that he could anticipate their needs. Before long, Sal’s bottom line grows as he not only attracts new customers, but receives more business from his existing customers.
But something else happens as well: Sal watches as his customers develop friendships with one another. Many of them tell him that they come to his workshops because they knew their musician friends will be there. Sal has turned his customers into a community!
Key Community Building Components
The key components of our community building strategy include:
- Target Customer Identification: We start by identifying your most loyal customers and your best leads, then figuring out what fuels their passion.
- Content Creation: We produce a series of videos and podcasts to engage those customers and attract similar clients.
- Lead Generation: We host a series of virtual events built around the videos. Registration for these events generates qualified leads.
- Lead Nurturing: The videos and podcast make ideal follow-up assets to engage potential customers.
- Customer Retention: The videos and podcast also help retain customers by keeping them engaged.
- ROI Measurement: See how well your marketing spend is performing by measuring acquisition, conversion, and retention.
Schedule a Free Demo
We wish we could show you how Community Workshops look with a quick 30-second video. But here’s the thing: We’re not just creating content; we’re building a space. So to properly show you how it all works, we’ve got to give you a personal demonstration. Schedule 30 minutes with us, and we’ll show you how we can build your community.