Here’s how we help your organization launch a podcast:
1. We identify the target audience.
We always start with the audience in mind. Who are you trying to reach? What value does your organization offer have to offer them? What niche can this podcast own? We’ll guide you through all of the important questions and provide our expertise.
2. We develop a show concept.
Once we’ve identified the audience, we help you flesh out the show: Will it involve one-on-one interviews, three person roundtables, storytelling journalism, or another format? Who will host the show? What will the benchmark features be? We’ll show you what works and help you avoid common mistakes.
3. We determine your hardware needs.
Once we know who we’re talking to and what we want to say to them, we focus on the ‘how.’ Do we need to book time at a local recording studio? Or do we need a mobile rig that can be taken on the go? Every podcast has different needs. We identify the best tools to get the job done for your organization.
4. We develop a recording process.
We develop a recording process, complete with the necessary support staff, to make it as smooth and easy as possible for you. We also coach your host and help them write the necessary scripts so they’re completely comfortable by the time we hit the record button.
5. We record, edit, and produce your podcast.
Once we finish recording, we’ll disappear into an editing studio, perform our magic, and reappear with a fully produced show. We then refine it with your feedback.
6. We submit the podcast to directories.
In addition to the episodes, we also produce a short teaser for your podcast. We submit this to all of the major podcast directories, including Apple Podcasts, Spotify, TuneIn, iHeart Radio, Pandora, Stitcher, and Google Podcasts. This tees your show up for launch.
7. We develop a launch strategy.
We evaluate your organization’s current assets — including your email list, social media presence, foot traffic, mobile app, and traditional marketing campaigns — and develop a podcast launch strategy that capitalizes on all of these elements.
8. We review the metrics together.
Once we’ve launched, we review your podcast analytics together. We help you break down the show’s performance so you have a complete understanding of how your podcast is resonating with your target audience.
Ready to start?
So are we. Let’s make the magic happen!