Bad Marketing Advice: “You Need a Website Before You Can Launch a Business” Do you really need a website before you launch a new business? Maybe not. More
Bad Marketing Advice: “Anybody Can Do Product Marketing” Marketing a product is something that many people think they can do, even if they have no training or experience. But can they really? More
Bad Marketing Advice: “The tech will tell us what to do.” As marketing technology has become more sophisticated, it’s tempting for marketers to rely on it for all the answers. But this can be dangerous. More