Create A Community-Building Roadmap
For Your Public Media Station
Your Audience Craves CommunityâBut Where Do You Start?
Last fall, PMCC, PMDMC, and the Station Resource Group surveyed 30,000 Americans to understand what they need from public media. The top finding?
âPeople are hungry for community and live local connections. They want to engage with their area and with each otherânot just online, but in person.â
So how can your station bring listeners together? Where do you begin?
This 5-Day Challenge will help you build a Community Roadmap. Get your team together, and in just 30 minutes a day, you'll create a clear, actionable plan for building your stationâs first community.
Just $27!
Take the ChallengeYOURÂ ITINERARY:
- DAY 1: Define Your Strategy
Lay the foundation for your community by clarifying your goals and purpose. - DAY 2: Understand Your Members
Identify who youâre building for and what they need. - DAY 3:Â Envision the Space
Design the environmentâonline and offlineâwhere your community will thrive. - DAY 4: Map Their Journey
Outline the steps members take from discovery to deep engagement. - DAY 5: Plan the Logistics
Figure out the tools, roles, and routines needed to bring your community to life.
WHAT YOU GET IN THIS 5-DAY CHALLENGE:
Video Lessons
Each day, you'll gain access to a new on-demand video lesson.
Worksheets
After you watch the lesson, complete the accompanying worksheet.
Coaching Call
At the end of the challenge, book a coaching call with Seth Resler to review your plan.
The Next Challenge Begins In...
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DAYS
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IN JUST 5 DAYS, YOU'LL KNOW YOURÂ PATHÂ TO...
Launch
Create digital and in-person spaces where your audience member can connect with each other.
Grow
Develop a plan to cultivate thriving communities.
Monetize
Identify new streams of revenue from sponsors and members.
BONUS:
Invite Your Colleagues to Join
($135 VALUE)
The best way to design a community-building strategy is to involve key stakeholders from your organization. Thatâs why I encourage you to make this a team effort â invite up to five colleagues to join you at no extra cost.
IÂ encourage you to include your:
- General Manager
- Program Director
- Marketing Director
- Digital Director
Plus anybody else who is passionate about building community!
"Seth is a master at connecting the dots and detailing the multiple steps it takes to build the communities of like-minded individuals that your organization is targeting. And best of all, he presents in a way that is easily digestible and engaging."
âJosh Miely, Vice President, Content Design and Development
National Association of Broadcasters
Create A Community Roadmap For Your Station
Take the 5-Day Challenge and develop a community game plan for your station.
Just $27!
Take the Challenge
FAQ
How much time will the challenge take each day?
Can my colleagues participate in the challenge with me?
What if I don't complete the challenge in 5 days?
What if I don't know what type of community I want to create yet?
Hi, I'm Seth Resler.
I'm the Community Building Consultant at Paragon. Iâve spent the last three decades in radio, driven by a passion for bringing people together. In the early days, radio stations served underserved audiences through unique content.
But the internet changed everything. Today, anyone can create and share content with the world. Audiences are no longer underserved by contentâtheyâre overwhelmed by it.
What people need from public media today isnât more content. They need connection. Itâs time for radio to evolve beyond broadcasting and start building real communities.
Thatâs why I created this accelerator program. Itâs a step-by-step guide to help radio broadcasters like you foster genuine community. Together, weâll create spaces where your audience connectsânot just with your station, but with each other.
