Beyond the Broadcast:
Community Building
for Public Media
Join Us For An Interactive Discussion
★ ★ ★
Wednesday, January 8th
2:00pm ET / 11:00am PT
Americans need public media. But what we needed from public media yesterday is not what we need from it today.
Join your fellow public media broadcasters for a discussion about how we can put community building strategies into action.
Register NowJANUARY
What Public Media Can Learn About Online Community Management From The Video Game Industry
The video game industry stands out as a leader in community building, making it an excellent source of inspiration for broadcasters looking to cultivate their own communities. Joe King, a seasoned social media and community manager with over a decade of experience driving customer engagement and building vibrant online communities for top gaming brands, including Tencent Games, GameStop, and Gearbox, joins our Community Building Consultant, Seth Resler, to talk about what he's learned about online community management working in the industry, and how these lessons apply to public media broadcasters.
W A T C H T H E R E P L A Y S
DECEMBER 2024
What Does a Community Manager Do?
While the job title of "Community Manager" is common in some industries, such as the video game or software-as-a-service industries, it's a foreign concept for most public media outlets. What exactly does a Community Manager do? Max Pete, a Community Engagement Manager at Square, talked to Seth Resler about what he does and what this position might look at a public media station.
NOVEMBER 2024
5 Mindset Shifts Content Creators Must Make To Be Effective Community Builders
The primary focus of public media broadcasters is creating compelling content. But when you set out to build community, you must create spaces. How is this different? Community Strategist Bri Leveer, the Founder of Ember, joins our Community Building Consultant, Seth Resler, to talk about how to adjust your mindset to become an effective community builder.
OCTOBER 2024
5 Factors to Consider When Selecting a Community to Build
Public radio stations serve audiences with diverse interests. So, what should your station consider when building communities for its listeners? Our Community Building Consultant, Seth Resler, offers the key factors to keep in mind as you start this journey.
SEPTEMBER 2024
5 Things Public Media Broadcasters Should Know About Community Building
Building a community is different from building an audience. In this introductory presentation, our Community Building Consultant, Seth Resler, offers three things that public media broadcasters should know before they begin their community-building journey.
AUGUST 2024
Redefining the Role of Public Media in America
Our August 28th virtual panel discussion about the future of public media was inspired by Robert Putnam's book, Bowling Alone, and the new documentary film, Join or Die.
S P E C I A L T H A N K S :
P A N E L I S T S
Rebecca Davis
Rebecca is the director of Join or Die. She has produced for HBO, VICE, Al Jazeera, A&E, and was the
supervising producer for Season 2 of Vox's hit Netflix show, Explained.
She was a
senior producer with NBC News for nearly a decade, where her work focused on social
movements, environmental and economic justice, and community innovators.
Dr. Abdul El-Sayed
Abdul is a physician, epidemiologist, and public servant. He is the director of Wayne County’s Department of Health, Human & Veterans Services, serving 1.8 million residents.
Abdul hosts the award-winning America Dissected podcast. His books include Healing Politics and Medicare for All: A Citizen’s Guide with Dr. Micah Johnson. He is formerly a CNN commentator, health director for the city of Detroit, and Michigan gubernatorial candidate.
Carrie Melissa Jones
Carrie's community building work has influenced communities for startups, non-profits, solopreneurs, and the world's leading brands, including Airbnb, Google, Microsoft, and two U.S. presidential campaigns. She is currently the CEO of The CMJ Group and is the Founding Partner of CMX, co-author of the book Building Brand Communities with Charles Vogl, and holds an M.A. in communication focused on virtual communities and belonging.
Mike Henry
With over 40 years’ experience, Paragon founder and CEO Mike Henry is a renowned strategist and advisor for broadcasters and media companies.
He has developed many enduring brands, including NPR News, Jack FM, CMT, SiriusXM, and numerous radio stations across all formats in all market sizes. He received a 2012 Peabody Award as executive producer of the public radio series, “Inside the National Recording Registry.”
S P E C I A L G U E S T :
Professor Bob Putnam
Moderated by Seth Resler
Seth Resler is the founder of Community Marketing Revolution, which helps brands launch and grow their own communities. He is a 30-year broadcasting veteran, having worked at stations in New York City, Boston, Seattle, St. Louis, Providence, and Silicon Valley. Seth is also the newest member of Team Paragon.
Host a Screening of Join or Die
Host a screening of the documentary for your staff or audience.
Request ScreeningL E A R N M O R E
Bowling Alone
by Robert Putnam
Putnam’s groundbreaking work showed how social bonds are the most powerful predictor of life satisfaction, and how the loss of social capital is felt in critical ways, acting as a strong predictor of crime rates and other measures of neighborhood quality of life, and affecting our health in other ways. His central argument remains as powerful and urgent as ever: mending our frayed social capital is key to preserving the very fabric of our society.*
Building Brand Communities
by Carrie Melissa Jones & Charles H.Vogl
An authentic brand community is far more than a group working alongside one another or a list of customers connected to a brand on social media. Building Brand Communities distills key lessons to create engaged and effective communities by growing mutual concern, expressing common values, and sharing experiences.
*Community Marketing Revolution may receive an affiliate commission if you purchase this book.
