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Bad Marketing Advice: “The tech will tell us what to do.”

by Seth Resler · October 19, 2022

Gee Ranasinha
Gee Ranasinha

As marketing technology has become more and more sophisticated, it’s more and more tempting for marketers to rely on it for all the answers. But the technology is only as good as the people using it. Gee Ranasinha, the CEO of the marketing agency KEXINO, explains why relying on the technology without having an experienced hand to drive it can be dangerous.

 

 

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Seth Resler
Founder at Community Marketing Revolution
Seth Resler has been helping audio content creators realize their visions for decades. As a 25-year broadcasting veteran and 10-year podcasting veteran who has worked at radio stations in New York City, Boston, Seattle, St. Louis, Providence, and Silicon Valley, he has practical experience in the trenches. He has since used that knowledge to coach others, starting with Brown University students during his tenure at WBRU in Providence, then as a radio consultant for Jacobs Media Strategies.

Seth has produced and hosted eight of his own podcast series, including CES for Radio, The Worldwide Radio Summit podcast, and Bad Marketing Advice. Seth is the Vice Chair of the Michigan Association of Broadcasters Foundation.

Seth regularly speaks about podcasting and industry conferences around the country. He has spoken at The NAB Show, Podcast Movement, Podfest, The Radio Show, The Worldwide Radio Summit, The Nielsen Audio Client Conference, Morning Show Boot Camp, Talk Show Boot Camp, and numerous state broadcaster association conferences.
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Latest posts by Seth Resler (see all)
  • Bad Marketing Advice: “Don’t expect much from LinkedIn.” - February 8, 2023
  • Bad Marketing Advice: “You Need a Website Before You Can Launch a Business” - January 11, 2023
  • Bad Marketing Advice: “Anybody Can Do Product Marketing” - November 2, 2022
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