Marketing a product is something that many people think they can do, even if they have no training or experience in the field. Sheryl Koenigsberg, the VP of Global Product Marketing at Mendix, joins Seth to talk about why this is a fallacy and why the value of marketing expertise shouldn’t be underestimated.
- Bad Marketing Advice: “Anybody Can Do Product Marketing” - November 2, 2022
- Bad Marketing Advice: “The tech will tell us what to do.” - October 19, 2022
- Bad Marketing Advice: “We should buy social media followers.” - October 5, 2022