What is ContentMaxxing?
con·tent·maxx·ing
\KON-tent MAK-sing\
(noun) The practice of continually creating, improving, optimizing, distributing, or automating content in pursuit of more attention.
con·tent·maxx
\KON-tent MAKS\
(verb) To pursue more attention by creating more or better content.
What Does ContentMaxxing Look Like?
ContentMaxxing can take lots of different forms, but they're all variations on the same basic strategy:
"Create more better content."
ContentMaxxing practices can include:
- Creating more content: Publishing more frequently or launching new podcasts, newsletters, blogs, or video series
- Improving content: Better storytelling, stronger hooks, better headlines and thumbnails, or higher production quality
- Optimizing content: SEO, A/B testing, calls to action, and conversion optimization
- Repurposing and distributing content: Turning existing content into new formats and publishing across more platforms and channels
- Automating content: using AI and other tools to increase the speed or volume of content production
"All you have to do is make organic social media content over and over and over again in as many different ways as possible across Facebook, Instagram, TikTok, YouTube shorts, LinkedIn, different thumbnails, different hooks, complete insane psycho discipline. You need to become a psycho at that." —Gary Vaynerchuk
Why Do We ContentMaxx?
Because it makes sense. If your business depends on turning content into attention and attention into revenue, growing your revenue means finding ways to capture more attention.
So you create more content. Make it better. Optimize it. Repurpose it. Distribute it across more platforms. Automate it with AI.
ContentMaxxing is the logical response to a Content Revenue business model.
The problem is that you're not the only one trying to capture more attention...
Everybody else is ContentMaxxing, too. You publish more frequently, so your competitors publish more frequently. You improve your content, so they improve theirs. You add another platform, optimize your content, repurpose it, automate it—and so does everybody else.
As long as growing your revenue depends on continually reaching more people, you have to work harder just to keep up, with no finish line in sight.
ContentMaxxing may help you run faster, but it doesn't get you off the treadmill.
Eventually, you burn out.
ContentMaxxing Reaction GIFs
Once you know how to recognize it, you'll start seeing it everywhere.
The next time you spot ContentMaxxing in the wild, help somebody else see it too by sharing a GIF:
The GIFs have a white background; the stickers have a transparent background.
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